The client is a multinational consumer-goods company running trade-marketing programs across thousands of retail outlets. When we started, promotions were tracked by hand across regional teams; there was no single system connecting a consumer-facing campaign to the retailer who fulfilled it. We built a content management system for consumer engagement first: campaign pages, promo mechanics, and the SMS and CRM integrations needed to run a national activation.
From there the scope grew into a trade-loyalty ecosystem covering wholesalers and retailers: points, redemptions, gift vouchers, and the reconciliation needed to pay out incentives accurately. A retail point-of-sale and inventory app followed, used daily by field staff on Android and iOS, syncing stock counts and sales back to the central platform.
Over six years the engagement grew to around 45 repositories, more than a dozen partner integrations, and a deployment inside the client’s own AWS account, built and reviewed to their internal security standards. The platform is still in production; we continue to operate and extend it.
